Our Story

There surely has to be one great reason to start a company.

We had two.  So, we had to.

Firstly, having worked for the insurance industry in India for more than a decade, and having had multiple conversations with customers, friends, colleagues, relatives, etc., some beliefs have got increasingly confirmed over time - most of us including the 'educated white-collar working class' know neither what is right kind of insurance protection we and our families need, nor how much of it. Ask five people this question, "So how much health insurance should you and your family have?" And you will get 5 different ways to compute the answer (which is not a bad thing) but along with 5 different answers! We still buy a particular insurance policy because 'our colleague at office has bought the same one', not realizing that what is right for her/him need not be optimal for us.

Many of us do not also know how to buy the perfect-fit insurance plan while getting the best value, and whoever does use comparison is still missing out on the ‘big picture’ and the ‘long term’ - both critical aspects when it comes to purchasing a product that is just one part of our overall financial plan, and also one that delivers best value only over long time periods.

What intrigues us is that in a country with millions of super-intelligent individuals whose skills are in demand worldwide, is there a reason it needs to be that way? Filling this knowledge gap is long overdue. And for us, the thought is compelling. So we're trying our hands at it.

Two. Digital technology is super-potent. We are great fans of Digital. It has the ability to breathe life into our dreams, fuel our purpose and get us set on the journey to realize our life goals. We understand what Digital can do for us, and more importantly, for you. So we intend to use it to the hilt, for filling up the gaps in our lives. With Digital, we see a way in which families and assets of millions of us Indians can stay comprehensively protected financially in the best possible way. Stay ready, stay happy, all the time. So that we can go out and seek the best of what life has to offer. Fearlessly.

So, MintWise.